Reflecting on how the presentation to our client went, I think it was very successful. The way that the presentation was put together and transitioned from each individual went very smoothly. We collectively agreed that one person would put the presentation together, as this would help with consistency. Lily nominated herself to put together the presentation and gave us a date and time that we had to send her our slides by. As a group I think that we all found this worked well as we individually worked towards a deadline, this also made it easier for Lily to have enough time to put the presentation together. I was happy with the way that I displayed each slide as I think the layout was clear and the different outcomes were grouped together well so I was able to verbally explain the design decisions.
Throughout the presentation I was trying to make connections with previous conversations I have had with the client to back up the designs choices and concepts. By doing this it reminds the clients of what she has asked of me, and how I have responded to this. When presenting next time I think it would help if I went over points to discuss in more detail. Whilst I did plan what I was going to talk about prior to the presentation, I think if I spent more time practicing this I would be able to deliver it in a more professional way. I found that when I was presenting, points which I had planned to talk about I forgot to mention, I think that this was down to nerves. To try and reduce this happening again I would need to do greater preparation and I think the more I present my confidence will become stronger. As a group I also think that we could have collectively had more of an involvement with recapping on the brief. There were only two slides and only two people spoke about it. Where as, if we met up to go through the presentation before we could have decided who was going to discuss different points. If I was going to present again I would have definitely printed out my pieces of design to give the client or show how they would work in context. Ian did suggest that this may be a useful thing to do, although I completely forgot and regretted it at the presentation as I think it would have benefited my presentation to engage the client further.
When receiving feedback from the client after the presentation it was extremely positive which I am very happy about. The main aspect of my design which she really liked and would love to pursue with, is the adaptable logo. This is something which I thought myself was the strength in the design, so for the client to also feel the same I am very pleased with. Whilst the client wanted a vibrant colour scheme, this was proving to be difficult with legibility so I decreased the opacity. Although, afterwards the client commented on how my colour palette may not be as vibrant as she wanted. I think that this is a clear point that reflects on ‘who is the designer?’ The client did not like the decreased opacity as much as the vibrancy, although as a designer this seemed to work better with legibility. I think that this is something difficult about design as you want to please the client, but you also want to be happy with the final design.
The client also mentioned how impressed she was with myself and some other team members, with the quick responses and developments in design outcomes. We met on the Monday and she gave us a lot of feedback, by the Thursday we had responded to this and developed it significantly. I think that this shows how well myself and the group responded to the clients wants and needs. As the client had no previous visual identity and didn’t really know what she wanted this made it very difficult to come up with designs which she was happy with. Although, the interim feedback that we received throughout the project helped as the client was seeing different aspects of peoples work which she liked so we began to bring these together. From the final outcomes the client liked something about each of the team members designs and would like to collaborate all of the strength together. If this is possible, I am looking forward to collaborating further with the client and team members to develop a strong visual brand identity.