To experiment further with my editorial design I have tried to explore colour. I have worked with the first double page spray to see how well that works before trying to rest of the editorial design. I like the different colours that I have tried with the white background although I think that they look too pretty and visually appealing. Therefore I do not think that this works well with the context of the article that I want to communicate, as I want the audience to view sugar in a negative way. Because of this I like the original colour of the images as I think it enhances how the structure of sugar can change as it is heated up. I also like the black and white experiment and the inverted design, these look dark and communicate sugar negatively. I think that the inverted white on black design also looks like drugs, this could be an interesting angle to look at as there is some research that shows that sugar can be just as addictive as drugs.
Today we had a group tutorial assessing each others work which I found very useful! This allowed us not only to have feedback from our peers about our own work but also critique others work to look out for a range of different elements that are important in this editorial project. This has helped me to spot these aspects in my own editorial designs. From my group I had a list of very positive feedback which I was very happy with. They liked my overall concept and thought that I was communicating the context well as from the images they understood that sugar was the bad thing for you.
They advised me to change small things to my piece which I didn’t notice, this was very helpful hearing an outside perspective. As I was focusing more on the over all design rather than the type detailing at this stage there was a lot that I hadn’t paid much attention to. Some titles were in lower case and others were in upper case, as a group we decided that the upper case looked more effective. They also pointed out that because of the different point sized words in the titles to leading was off, I altered this manually so it looks more aesthetically pleasing. On the first page I have changed the weights of the titles, the heading in bold and the sub heading in regular, I think this works better with the hierarchy of the spread.
When I printed the spread off the stand firsts point size looked fine although I did not like that one paragraph was longer and one was shorter. Therefore I have changed it to 9pt which is the same point size as the rest of the text but is in a bold to show a difference between the stand first and the rest of the body text. My group felt like the stand first was too close to the top so I have moved it down so it is inline with the heading which I think works well. I have placed the subheading next to the stand first as it is the same length which I like the look of, but it also gives the heading more negative space around it which make it stand out more.
My group liked how the dripping sugar went is positioned over both pages as it ties them in together and they thought that this could be experimented further with the spaced sugar. Therefore I have added more single pieces of smashed sugar across the pages to create a stronger relationship between the double page spread.
From editing my first double page spread I then went on to editing my second and third spreads. I changed the leading of the headings which I think has improved them a lot and made sure that all of them are in upper case. I have kept the point size 9 as I think when printed this worked really well. I have gone through the body text to improve the rag and em & en dashes to help the pace of the article.
Regarding the images, my group said that as all of the images I have included go off the edge of the page, on the second spread they are both within the margins. I did this deliberately because of the layout design, although I have tried enlarging both of the images so they go off the page and I think this works well. When I printed all of my spreads the quality of the images were very clear which I was happy with. Although the last double page spread the sugar dripping down the page was quite pixelated. I have copied and pasted all of the images from photoshop into indesign so thought that maybe this is why the images may be pixelated. Therefore I have tried placing all of the pdf file images into the in design document and will try printing these out and see if the quality of the images improves.
I have used the typeface ‘Rockwell’ as I like the slab serif font which works well for the title. I have experimented with the layout of the type and how well it works with the images. I like how the type sits within the images and the way that the two separate images slightly overlap onto both pages as it creates a relationship between the double page spread.
I originally wanted to have a large image one side of the spread and the type on the opposite page. Although I found that there was too much writing on the one page and the image wasn’t strong enough to use on its own. I like the image chosen as I think that the texture of the bubbling sugar is interesting although compared to the first double page spread it is too dark and heavy.
I then decided to work with a different image which wasn’t as dark to tie in with the other images. Although I was still finding this difficult to work with as I didn’t like the layout designs I was creating. Therefore, I decided to change the grid system from a 7 column grid to a 9 which I found worked a lot better. Because of the large amounts of text that my article had I decided to include another image to work with the negative space on my double page spread.
Another way that I wanted to use some of the negative space is to experiment with type as I don’t think my first double page spread had much experimentations. I used the typeface Gill Sans as it is a sans serif font which works well with a large amount of text due to it’s legibility. It also has a range of different weights so decided to experiment using it for the large texts rather than Rockwell. The reasons for this is that I think Rockwell works well on it’s own without any experimentation with the type. I have adjusting the kerning, tracking and point size etc working within the columns. I like this as I think that it works well with hierarchy and the use of negative space.
From my developments I have decided that I am happy with the 9 column grid system, using the range of weights and the rectangular typography layout using Gill Sans. Therefore I want to apply these elements to my other double page spreads. The above images are my favourite double page spreads as I really like the image of the burnt sugar dripping. Although this image I found the most restrictive with my layout design as I wanted to stay within the grids system to keep a consistency throughout my spreads as well as keeping the text within the sugar drips.
I decided to go back to my first double page spread to develop the design further which is influenced by my other two double page spreads. By doing this there is a consistency through the three spreads which I like. I am happy with the stage that I am at as I think that the images are interesting and work with with the type so far. Although I think that I need to experiment further and pay more attention to the type detailing.
I started to sketch a range of different layout design by drawing influence from inspiration of editorial designs online. I have started to think about how I can communicate a relationship between type and image. I also want to use the unattractive images of sugar to show that sugar is the dietary source which Is killing us and show that fat is good for us by using pull out quotes. I like the white background designs as I think that it looks clean which connotes health and fitness.
I started to brainstorm idea’s for the images that I will include in the editorial project. I started to consider different media that I would use and how I would communicate the context of the article best. Whilst I was considering illustrations and creating textures with fat, sugar and ink I felt that most of my idea’s were drawn to photography. Therefore I knew this would be the technique that I wanted to explore further.
For the image project with Ray earlier on this year I took photo’s of different fruits and looked at the textures. Initially I wanted to use some of these photo’s that I had taken for this project and develop them further as I think some of the images were very strong. This would be looking at good fats as well as bad fats. Although after some thought I decided that I would like to take new photo’s to see what else I can create and these could always be a backup.
I then decided that I wanted to use the title of the article within my image by writing into sugar. By doing this it is not telling the audience the answer yet having the Is fat killing you, or is sugar? written within sugarsuggests to the audience that sugar is the culprit. This is also done by that way that I have pulled out quotes from the article such as “Fat has been making a comeback” & “Stop treating fat like a viscous enemy!”. This shows fat in a positive way which is an element that I want to portray.
I think that these are striking images by the way that I have put sugar on a piece of slate as it shows a strong contrast of colour. I have created a consistency in colour and contrast by using a dark grey background with white writing on the opposite page which I like. There is a clear hierarchy within this spread as the image/title is the most striking part of the spread. The subtitle is in a bold slab serif font which makes it stand out well. The angle of the photograph leads your eye into the spread and onto the next page which helps the pace of the article. I do really like this image, although I think that it is very explicit and I haven’t pushed any boundaries therefore wanted to experiment with more image ideas.
Looking at my previous image idea’s I likes the way of looking at the textures of good sugars and fats, and I also liked the way I have written into sugar, so what to combine these ideas. Within the article there is a lot more information about fats whether it is good or bad fats and a much smaller section regarding sugar. Because of this I want to have images of sugar suggesting that sugar is the one that is killing us and highlight the good things that fat does to our body within the type.
I have cooked sugar to look at how the structure, colour and texture changes as you heat it up. At first it has white crystal grains of sugar and as it is heated up it turns black and hard which is less attractive. Therefore I want to use the images of the sugar turning black as it shows more of a negative effect which sugar has on your body.
Above are few experiments that I have tried with the sugar photography. I really like these and are my favourite images that I have tried as they are striking and like the high contrast. These images are all implicit which I think works well as it is not obvious what they are straight away. I haven’t paid much attention to the type detailing as I was focusing on more how the images would look. I like the consistent colour throughout but think that the different layouts look interesting. I will experiment further with these images and layouts to see how the type will work within them.
Myself, Lily and Megan went in a group and were given an article ‘Fine firms for sexist dress rules, say mps’. The article was about how women were discriminated by what they wore and how they looked at work. One woman in the article was sent home from work without pay as she wasn’t wearing any high heels. The article wants to try and stop discrimination against women which I agree with.
The image that we have created challenges the article as it shows a stereotypical woman’s heels. I think that this explictly communicates the subject matter although there is an implicit element of it by the way we have included the type with the image. The way that we have put the type going up her legs suggests the line on the back of stockings which has connotations of sexiness and lingerie, the colour scheme we have chosen also has the same conotations. This draws your eye up through the piece as the shape of the heel elongates her legs. We have chosen a script typeface as is it looks feminine, although if we were to do this again I think that we would have to experiment further with the font choice as this is quite difficult to read. The text that we have included in the piece is the title and also a question which we responded from the content of the article How high do we have to go to ban sexist rules at work? I think that this works well with the article as a question engages the audience. I think that this image is very strong and would be interesting to see how it would work in an editorial design.
Myself, Megan and Lily were given the topic of The UK Eurovision Song Contest so we began by researching this topic on google and it came up with lots of information on the 2017 UK contestant Lucie Jones. Our first idea was to create an article communicating Lucie Jones as a contestant although we found that it was looking to reserved for the Eurovision subject matter
Therefore we began to think of what all of our opinions on The Eurovision Song Contest were. We agreed that it was cheesy, cringe worthy and over the top so wanted to communicate this within our editorial design. We gathered images offline of contestant from the Eurovision which shows how over the top it was. I think that these images capture the large target audience from age, sexuality and geographical location. I think that the way that we have chosen images with no consistent colour scheme suggests the random nature of the subject matter. Although within the brief it required that we printed black and white on coloured card. You wouldn’t be able to see these vibrant colours which added to the over the top nature of the contest so decided to print on bright orange card. The reasons for this was because it was the brightest colour out of the choice of card.
In my opinion if the Eurovision was a type face it would be Comic Sans. This is a very child like font which has awful kerning and has no sophistication. It is probably known as one of the worst fonts created. However, I think that it works very well within this editorial design due to how cheesy the Eurovision is. You can see a clear hierarchy by the way we have used a regular and bold font, as well as the different point sizes. We have included one call out although I think that this design would be improved if we experimented further with the call outs by being more ambitious with scale.