I started to brainstorm idea’s for the images that I will include in the editorial project. I started to consider different media that I would use and how I would communicate the context of the article best. Whilst I was considering illustrations and creating textures with fat, sugar and ink I felt that most of my idea’s were drawn to photography. Therefore I knew this would be the technique that I wanted to explore further.
For the image project with Ray earlier on this year I took photo’s of different fruits and looked at the textures. Initially I wanted to use some of these photo’s that I had taken for this project and develop them further as I think some of the images were very strong. This would be looking at good fats as well as bad fats. Although after some thought I decided that I would like to take new photo’s to see what else I can create and these could always be a backup.
I then decided that I wanted to use the title of the article within my image by writing into sugar. By doing this it is not telling the audience the answer yet having the Is fat killing you, or is sugar? written within sugarsuggests to the audience that sugar is the culprit. This is also done by that way that I have pulled out quotes from the article such as “Fat has been making a comeback” & “Stop treating fat like a viscous enemy!”. This shows fat in a positive way which is an element that I want to portray.
I think that these are striking images by the way that I have put sugar on a piece of slate as it shows a strong contrast of colour. I have created a consistency in colour and contrast by using a dark grey background with white writing on the opposite page which I like. There is a clear hierarchy within this spread as the image/title is the most striking part of the spread. The subtitle is in a bold slab serif font which makes it stand out well. The angle of the photograph leads your eye into the spread and onto the next page which helps the pace of the article. I do really like this image, although I think that it is very explicit and I haven’t pushed any boundaries therefore wanted to experiment with more image ideas.
Looking at my previous image idea’s I likes the way of looking at the textures of good sugars and fats, and I also liked the way I have written into sugar, so what to combine these ideas. Within the article there is a lot more information about fats whether it is good or bad fats and a much smaller section regarding sugar. Because of this I want to have images of sugar suggesting that sugar is the one that is killing us and highlight the good things that fat does to our body within the type.
I have cooked sugar to look at how the structure, colour and texture changes as you heat it up. At first it has white crystal grains of sugar and as it is heated up it turns black and hard which is less attractive. Therefore I want to use the images of the sugar turning black as it shows more of a negative effect which sugar has on your body.
Above are few experiments that I have tried with the sugar photography. I really like these and are my favourite images that I have tried as they are striking and like the high contrast. These images are all implicit which I think works well as it is not obvious what they are straight away. I haven’t paid much attention to the type detailing as I was focusing on more how the images would look. I like the consistent colour throughout but think that the different layouts look interesting. I will experiment further with these images and layouts to see how the type will work within them.
Myself, Lily and Megan went in a group and were given an article ‘Fine firms for sexist dress rules, say mps’. The article was about how women were discriminated by what they wore and how they looked at work. One woman in the article was sent home from work without pay as she wasn’t wearing any high heels. The article wants to try and stop discrimination against women which I agree with.
The image that we have created challenges the article as it shows a stereotypical woman’s heels. I think that this explictly communicates the subject matter although there is an implicit element of it by the way we have included the type with the image. The way that we have put the type going up her legs suggests the line on the back of stockings which has connotations of sexiness and lingerie, the colour scheme we have chosen also has the same conotations. This draws your eye up through the piece as the shape of the heel elongates her legs. We have chosen a script typeface as is it looks feminine, although if we were to do this again I think that we would have to experiment further with the font choice as this is quite difficult to read. The text that we have included in the piece is the title and also a question which we responded from the content of the article How high do we have to go to ban sexist rules at work? I think that this works well with the article as a question engages the audience. I think that this image is very strong and would be interesting to see how it would work in an editorial design.
Myself, Megan and Lily were given the topic of The UK Eurovision Song Contest so we began by researching this topic on google and it came up with lots of information on the 2017 UK contestant Lucie Jones. Our first idea was to create an article communicating Lucie Jones as a contestant although we found that it was looking to reserved for the Eurovision subject matter
Therefore we began to think of what all of our opinions on The Eurovision Song Contest were. We agreed that it was cheesy, cringe worthy and over the top so wanted to communicate this within our editorial design. We gathered images offline of contestant from the Eurovision which shows how over the top it was. I think that these images capture the large target audience from age, sexuality and geographical location. I think that the way that we have chosen images with no consistent colour scheme suggests the random nature of the subject matter. Although within the brief it required that we printed black and white on coloured card. You wouldn’t be able to see these vibrant colours which added to the over the top nature of the contest so decided to print on bright orange card. The reasons for this was because it was the brightest colour out of the choice of card.
In my opinion if the Eurovision was a type face it would be Comic Sans. This is a very child like font which has awful kerning and has no sophistication. It is probably known as one of the worst fonts created. However, I think that it works very well within this editorial design due to how cheesy the Eurovision is. You can see a clear hierarchy by the way we have used a regular and bold font, as well as the different point sizes. We have included one call out although I think that this design would be improved if we experimented further with the call outs by being more ambitious with scale.
This project will provide us to be able to include a range of different skills that we have learnt over the past. One very important aspect of this editorial project is the type detailing as well as the hierarchy, layout design etc. We had a recap workshop on different elements of type detailing to consider when designing our own editorial spread.
Lily and I got into a pair and given a word document of the Great Expectations text. We started by creating a 6 column document as we thought that this would work well with the amount of text that we were given.
I think that we have shown a good level of hierarchy by the way use of the different font weights.The way that we have rotates the heading and subheading on it’s side highlights an element of play in the design. Although I d not think we need the repetition of Great Expectations in the sub heading as it is clear enough in the heading. The bold stand first shows a clear into auction and separates it from the rest of the body text. I like the way that we have included a hanging indentation in the stand first as it works well underneath the ‘chapter 1’ as it is in a slightly larger point size.
Within the body text we have included some Em dashes which I think work well as they help the pace of the article run smoothly. We have used flush right type as I think that this works well with body text. This was a very quick exercise so was difficult to create perfect type detailing. I do not think that we have consistent rag throughout the body text as we didn’t have enough time to alter it as much as I would have liked to. If we had more time I would have liked to experiment with different point sizes and columns. I think that a 7 columns may have worked better and improved the rag due to our layout design.
The Great Expectation that we had been given is a text which is graphically used to explore the relationship between typography, layout and pace. This shows how the same piece of text can be interpreted in different but communicate to an audience differently with the use of negative space and type detailing. I enjoyed this workshop as I think that a recap was useful on type detailing and it shows how much you can get done in a short amount of time.
I have gathered a range of different existing editorial designs which would likely be seen in health & fitness magazines. I have looked at editorial designs of this subject matter as I think that the Is fat killing you, or is it sugar? article would work well in this context. There are two aspects that have really stuck out to me in each one of these articles that I would like to take away and help influence my design. I like the strong use of photography within each of these designs. Whether they have cropped into images or captured the whole scene/object, they are all visually strong. They have enhanced the brightness and contrast to make the images more striking. Another element which is very clear in each design is the use of white and negative space. I think that this style creates a clean and refreshing look. These are two aspects which you expect health and fitness magazines to connote. The white backgrounds and strong use of negative space is a look that I want to create when designing my editorial design along with the striking photography as I think this would work well with the context of my article.
The article that I have chosen was one of the longest and had quite a sophisticated language. To understand the content more I read through it a couple of times and began to deconstruct it into sections annotating it as I went through. I found that this was very useful as I was able to understand the content more. This is important when approaching this project as this will determine the angle that I decide to take and will help influence my design.
Within the text I think that it mainly focuses on fad dieting and how with new research people are keen to try the diets without knowing the dietary science behind them. One thing that stuck out to me is that there wasn’t a clear point of view on whether the writer thought fat or sugar is bad for you. There are a handful of different sources which show positive and negatives for both fat and sugar.
I think that within the text it pays more attention to the science behind fat and how it was seen as bad and in recent years they have discovered that there are good and bad fats. Therefore from reading this I have decided to highlight that there are good fats as well as bad. I think that communicating a certain message whilst having a question such as ‘is fat killing you, or is sugar?’ is not forcing the audience into the answer, yet it is persuading them into thinking that fat is better for you than sugar.
I decided to go through the article and pick out phrases which stand out to me throughout the article. I have done they could be potential phrases that I could create quotes out of. By pulling out quotes in the article can help to set the tone in the article to make the audience intrigued. I think that this article would work well in a health magazine as people with an interest in health and fitness are usually interested in new scientific dietary studies.
The first double page spread that I have decided to look at is a simplistic design which shows a good relationship between image and type. The positioning and angle of the boat draws your eyes away from the image and on to the text. There is little contrast between the image background colour and the white font which looks visually aesthetic. There is a clear hierarchy, even though the white font is very subtle, the large point size and condensed font stands out well which is the most dominant piece of text in the piece.
I really like the way that the images have been grouped in this design depending on the colour scheme. This creates consistency throughout the images and groups them as a set. The colour swatches in the top left hand side highlights the limited colour palette.
I think that this double page spread has a strong use of image with the layout and context. I like the way that they have used two contrasting images with little relationship to each other have been placed together. The close up of the watch face and the long shot of the junction go together well because of the shape of the two images. I like the way that this manipulation of two images pushes the boundaries and creates something visually excited.
The way that the circular shape on the left hand side has been mirrored and cut away from the text creates consistency throughout the spread. The negative space on the left page is very effective as the black circle stand out well. The italic font and larger point size on the right page shows a clear separation to the rest of the text. The justified text makes the circular shape stand out more as the edge of the text shows a crisper edge.
I like this editorial design as I think that the correlation between the image, shapes, colours and text works well with each other. The rectangular yellow box with the text in it anchors the rectangular shapes in the image. I think that this works well as it combines the image with text. The colour of the yellow box is also anchored with the title ‘Mexican lights’ title. The title is placed behind the body text although it is in capital letters and a large point size so still shows a clear hierarchy the title is eye catching.