Attending the 3rd Year Degree Show allowed me to see the importance of presenting your work in an exhibition. It also gave me the opportunity to see the standard of work expected to create at this level. I was very impressed with all of the work created and below are a few of my favourite pieces.
This piece of work was my favourite in the exhibition as it instantly caught my eye because of the scale of the piece. I think that the typography is very strong throughout the project and I also like the consistency of the colour scheme. One key factor which in my opinion made this so successful is the interactive nature of the piece. This made me stop and get involved rather that just walking past and forgetting about it.
Out of the whole exhibition I think that this is the most interesting project due to the quirky nature of the piece. I like the imagery, as I think that they are visually very strong photographs. I like the vibrant and exciting colour scheme as I think that it enhances the quirkiness of the work. The use of pattern also works well with this piece as it connotes the fun nature of the project.
The third project which caught my eye I thought had a very strong body of work. I like the way that the piece has been displayed. This pink shelves anchor the pink within the design work. I like the range of different outcomes yet they are consistent throughout. My favourite part of this piece was the magazine. I think that this clearly shows the level of detail and standard of work within the degree show.
Going back to the formative feedback that we were given in term 1 subject area I have decided to go through and develop some previous projects. I have first of all worked on one of the image projects that we were given inspired by David Hockney. Ray advised that I change the outer shape from a rectangle to an ellipses shape as this is a more accurate shape of vision.
I have chosen three different style images that I previously designed and changed them to rectangles forming an ellipes shape. The top three images are my previous designs and the bottom three are my developments. I have done this to see which version looks the best. My favourite is the bottom middle design, this is because I think that the negative space works well, I also think that the ellipse shape works much better than rectangular shape. This is because the rectangles are closer together which creates a closer relationship between the shapes to form an interesting image.
The other two designs that I have developed I do not think are as strong. I like the first one as Think that the ellipse shape works well with it, although I prefer the same design with the use of white space as I think it creates movement within the piece. The third design is my least favourite as this is the most difficult to see because of the change in opacity with the negative space.
The second project that I have began to develop was the type specimen piece. The middle black on white design was my previous piece. David suggested to improve this design I could try exploring with grey scale. In the first term I did explore using different shades of grey instead of the black on white, although I did not think that this was visually as strong.
I thought that having the piece inverted would look visually stronger and would work well with the typeface as it is a strong bold font. I think that this is a more powerful piece but wanted to take this further by experimenting with greyscale within the inverted piece. The design on the right hand is my favourite. The different shades of grey works well with the hierarchy of the piece and has become a more striking piece of design. I am glad that I have had the chance to develop on some previous pieces of design work as I think that these have improved them.
Above are photographs of my final piece which I have printed and bound together. I am really happy with the over all look of my design as I think that the images are quite implicit which looking interesting. Although I am quite disappointed with the print as it has printed out slightly smaller than I wants. But I do like the way that I have been bounded together as I think that it creates an interesting and professional outcome.
I was happy with my Formative Feedback as I didn’t have that many alterations to make to my final piece. David commented that the pace was good throughout although there isn’t much ‘downtime’ visually. He suggested to try and explore scale further within the design of the middle spread. Below are some experiments that I have tried to explore the pace and scale further. However I do not think that these designs are as balanced as the previous design. I am glad that I have tried them as I’m able to see how this design could be developed. Although, by increasing the scale of the images it fills up more of the negative which was an aspect that I liked on my previous design.
Some other improvements to be made to my piece were to increase the size of the inside margins. I originally had 12mm margins so I increased the inside margin by 2mm to allow extra room for binding the spreads. Some other adjustments to make before print were to change my images from PDF to JPEG. Beneath are the final editorial designs with the adjustments made before printing. I am happy with the visuals and how their is consistency throughout the design.
I was able to have a tutorial with David about my project so far which was very helpful. We have yet had a tutorial with David so was worrying that my idea’s and editorial project so far may not have been as strong as I would like. Although from this session I feel very happy with the feedback and more confident within my own work as I only have small changes left to do to my editorial spreads.
I have used a 9pt for the body text which once printed was legible and easy to read, although the leading of 10.8pt felt slightly too tight. Therefore I increased this up to 11pt which has given the line spacing more room to slows down the pace of the text as there is a very large word count. I have decreased the leading in the titles to make them tighter together and more compact creating a sugar cube effect, this also makes them stand out more as there is less negative space within the words.
For the callouts I have taken away the quotation marks as they looked a bit odd and have changed the weight to italic. By doing this it has the same effect as the quotation marks but looks visually more appealing. I have a 9 column grid system which I think works well with the line length of the body text. Because of this grid system I have tried pulling out some of the callouts across a column try and balance the piece of more. Although I could only do this on the first column of writing because of the negative space but was unable to do this on the seconds column as the body texts were too tight together. I decided to keep the callouts within the grid system as I like the structure and balance of the piece how it is.
David pointed out how he didn’t think that the two images on the second double page spread were as strong as the rest of the image that I have used. This was because they were within a rectangular box and the rest were dispersing into the piece. The bottom image on the second page spread I have put back into Photoshop and added longer pieces onto the shards of sugar so it is breaking out of the frame. I think that this is more expressive as fits with the style of the rest of the images. I was finding it hard to do this with the top image as I had cropped into the image so much so decided to use a different image of smashed glass. I have moved the title down so it is inline with the body text, this allowed me to copy and pace the smashed glass across the two pages which I think connects the spread as one and has consistency through the three spreads.
I like the original colour of the sugar with a brown colour scheme, I think this is interested to see that this is the colour that sugar has gone once cooked. I have only enhanced the brightness and contrast and not the colour balance which I like as it shows the different shades of brown. When showing David my colour experiments he agreed that the brightly coloured experiments doesn’t communicate sugar in the right way that I want. He really liked the inverted test that I did so I have tried doing this with all three spreads. I do like these as I think that they are striking but I think that by having all three spreads inverted is too heavy. I thought about having the first spread inverted and the rest in the natural colours although I’m not sure whether these work as a set. Therefore I have tried it in black and white to work with the inverted spread. I think that these work better together but do not think that the black and white is as striking as the brown. I will take these different colour spreads to the presentation to see which my group prefer.
To experiment further with my editorial design I have tried to explore colour. I have worked with the first double page spray to see how well that works before trying to rest of the editorial design. I like the different colours that I have tried with the white background although I think that they look too pretty and visually appealing. Therefore I do not think that this works well with the context of the article that I want to communicate, as I want the audience to view sugar in a negative way. Because of this I like the original colour of the images as I think it enhances how the structure of sugar can change as it is heated up. I also like the black and white experiment and the inverted design, these look dark and communicate sugar negatively. I think that the inverted white on black design also looks like drugs, this could be an interesting angle to look at as there is some research that shows that sugar can be just as addictive as drugs.
Today we had a group tutorial assessing each others work which I found very useful! This allowed us not only to have feedback from our peers about our own work but also critique others work to look out for a range of different elements that are important in this editorial project. This has helped me to spot these aspects in my own editorial designs. From my group I had a list of very positive feedback which I was very happy with. They liked my overall concept and thought that I was communicating the context well as from the images they understood that sugar was the bad thing for you.
They advised me to change small things to my piece which I didn’t notice, this was very helpful hearing an outside perspective. As I was focusing more on the over all design rather than the type detailing at this stage there was a lot that I hadn’t paid much attention to. Some titles were in lower case and others were in upper case, as a group we decided that the upper case looked more effective. They also pointed out that because of the different point sized words in the titles to leading was off, I altered this manually so it looks more aesthetically pleasing. On the first page I have changed the weights of the titles, the heading in bold and the sub heading in regular, I think this works better with the hierarchy of the spread.
When I printed the spread off the stand firsts point size looked fine although I did not like that one paragraph was longer and one was shorter. Therefore I have changed it to 9pt which is the same point size as the rest of the text but is in a bold to show a difference between the stand first and the rest of the body text. My group felt like the stand first was too close to the top so I have moved it down so it is inline with the heading which I think works well. I have placed the subheading next to the stand first as it is the same length which I like the look of, but it also gives the heading more negative space around it which make it stand out more.
My group liked how the dripping sugar went is positioned over both pages as it ties them in together and they thought that this could be experimented further with the spaced sugar. Therefore I have added more single pieces of smashed sugar across the pages to create a stronger relationship between the double page spread.
From editing my first double page spread I then went on to editing my second and third spreads. I changed the leading of the headings which I think has improved them a lot and made sure that all of them are in upper case. I have kept the point size 9 as I think when printed this worked really well. I have gone through the body text to improve the rag and em & en dashes to help the pace of the article.
Regarding the images, my group said that as all of the images I have included go off the edge of the page, on the second spread they are both within the margins. I did this deliberately because of the layout design, although I have tried enlarging both of the images so they go off the page and I think this works well. When I printed all of my spreads the quality of the images were very clear which I was happy with. Although the last double page spread the sugar dripping down the page was quite pixelated. I have copied and pasted all of the images from photoshop into indesign so thought that maybe this is why the images may be pixelated. Therefore I have tried placing all of the pdf file images into the in design document and will try printing these out and see if the quality of the images improves.