Formative Feedback Presentation

IMG_5782.JPGTo show the group where we are at with our project so far we each presented our editorial spreads for further feedback. We were given a person to note down the feedback, Ellie was taking notes for me with aspects of my design which the group and David liked and also thought I could improve on. I thought this was helpful as I was stuck in a position where I couldn’t chose between colours for my editorial design. The three spreads which I showed were the unedited colours of the brown sugar on a white background, and the spread where the first cover is inverted and the other two are in black and white.

The group agreed that all three spreads inverted would look too heavy and the images in black on white don’t look as striking. They pointed out that the images were stronger in the brown colour so I should stick with that colour scheme as the images look almost 3d with the depth in colour. Because of this they advised that I tried the middle spread inverted but using brown instead of black as it would tie in with the imagery more. I have tried this although I still do not think that the images look as striking inverted.

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Therefore I have decided to keep all three spreads with a white background and brown images. I think that the imagery within the spread looks more striking throughout and keeps consistency. Another think which David pointed out was whether I have tried the pull outs in brown, I have not tried this yet, I have kept all font black. So I have started to experiment with turning areas of the text brown to tie in with the colour scheme of the images and created depth within the piece. I have found that by using the same colour brown as the brown in the images it just looks black when it is printed. Because of this I have started to try using a lighter brown as there is more of a contrast. This shows the importance of printing throughout developing your designs as colours on screen can look so different to when printed.

brown test screenshots

The colour that I have decided to go with is a lighter dark brown as it ties in well with the rest of the colours in the images. I found that the lightest shades of brown made it more obvious of the choice of a brown colour scheme. Although I like that the darker shades of brown was more subtle, as there is still a contrast between the black body copy and brown heading but not a huge difference.

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Editorial Research & Project Aims

research healthy editorial layouts.jpg

I have gathered a range of different existing editorial designs which would likely be seen in health & fitness magazines. I have looked at editorial designs of this subject matter as I think that the Is fat killing you, or is it sugar? article would work well in this context. There are two aspects that have really stuck out to me in each one of these articles that I would like to take away and help influence my design. I like the strong use of photography within each of these designs. Whether they have cropped into images or captured the whole scene/object, they are all visually strong. They have enhanced the brightness and contrast to make the images more striking. Another element which is very clear in each design is the use of white and negative space. I think that this style creates a clean and refreshing look. These are two aspects which you expect health and fitness magazines to connote. The white backgrounds and strong use of negative space is a look that I want to create when designing my editorial design along with the striking photography as I think this would work well with the context of my article.

Design as Activism Final Animation & Ephemera

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These are the final outcomes that our group has created for the Design as Activism project, encouraging children to speak out about child abuse. I think that this project has been quite challenging because of the difficult topic that we chose to work with. Although I think that as a group we approached the project well through our level of research and brainstorming ideas. We all did our own individual research and then bought it together to start to share ideas. I think that the dynamic of the group worked better at the beginning of the project as we were all having a equal amount of input to the idea’s for the animation. Although as the project went along some members of the group did not have as much input as others which meant that some of us had to do a lot more work.

Throughout the project I think that myself and Lily worked very well together. The two of us were in the studio sharing ideas and spending a lot of time working on the animation. I really enjoyed working with animation! Once I got the hang of AfterEffects I felt confident using it and found it very rewarding. The AfterEffects workshops with Matt was very helpful in learning the basics, the rest of the skills gained in this project were self taught by looking at YouTube tutorials.

Not only was this project good for learning the basics of animation, but also the way in which we approach current issues and how we communicate these problems and solutions. I enjoyed working in a group as we were able to share ideas to create more interesting pieces of work. Although I did find it very difficult when people did not turn up, do the work or hard to get hold of. But I think that this was good to do because when we are working, it will be very rare to working individually.

I’m really pleased with the over all outcome of the animation as I think that it creates a very powerful message. I think the way in which we have used a child’s voice over for the expressive type engages the audience more as it reinforces the current issue of child abuse. Also by having a separate voice over as the narrator shows a contrast in a child emotions toward child abuse and the facts of the issue. Although I have used my voice as the voice over which I do not think works that well as it sounds slightly robotic and doesn’t flow well. If we were to do this again and had more time I would record someone with a more natural voice.

I think the visual metaphor works well when working on such a sensitive topic. To create consistency throughout the animation, having a repetition of the teddy bear does this well, as the illustration of the teddy bear at the start is very different to all of the expressive type. By taking away the writing of the facts and replacing it with the teddy’s definitely visualises the audio facts. This works better as children will engage with images more than 60 seconds of lots of type.

When I added the sound effects to the animation it definitely think that made the piece a lot more engaging. The underlying background music created a dark and un-easy vibe paired with the script and sound effects to reinforce child abuse. When this background music changed to a more uplifting sound showed a change in narrative. This shows that Barnardo’s is the solution to the problem and they are there for help and support.

I am glad that we chose to do a campaign for Barnardo’s as most of our research material was for the NSPC. We found that when you think about child abuse the most well known charity is for the NSPCC. Therefore by doing it for another charity creates more awareness and another place children can speak up about this issue. The facts that we included in the animation were all found online from websites such as the NSPCC website which we found whilst doing our research. By using quotes from victims shows the reality of child abuse reinforcing the current issue.

The digital ephemera showing how our campaign would look on the the Barnardo’s website is good as it shows the consistency in our pieces and the Barnardo’s brand style. This is linked to the printed ephemera because of how we have included the QR code on the posters. This engages the target audience as when children see the poster they can scan the code which will taken them to the website so they can find out more information on the issue or a helpline. This creates an interactive campaign which is important in encouraging children to speak out about child abuse.

By using the same colour scheme and visual material from the animation shows consistency throughout the campaign. This is so if the target audience watch the animation and see the posters they will be able to recognise the campaign. The black background shows a strong contrast which makes the writing stand out well. But also ties in with the beginning of the animation and the way that the shadow of the abusers hands cover the screen, transitioning into the expressive type.

In conclusion I think that this project has been successful, it communicates a strong message. I think that the expressive type along with the children voice over reinforces the child abuse issue. And the way that we have used Sherlocks illustrations throughout creates consistency. I think that we worked well as a group although if we were to do it again I feel like we would have to allocate more specific roles as I felt that me and Lily did most of the contributing to the group project. It would have been more successful if all team members contributed equally and were easier to get in contact with, although this is an element out of my control. But other than that I am very happy with the final outcome of this project.

Ephemera Developments

Once we were finished with the final animation we began to think about the printed and digital ephemera to go along side the animation. We wanted to use some of the existing material that we had in the animation to create consistency throughout the campaign.

This is an example of one of Alfie’s three posters that he designed. We both used illustrations and fonts that we included within the animation which works well as it has consistency. We all wanted to used Alfie’s ephemera as we weren’t able to use any of his sections within the final animation. This was because when we put the animation together it did not have consistency so we condensed the sections to make it flow better. I created a series of sticker design which includes a QR code to the Barnardo’s website. I did this as it is interactive so children would be able to scan the code to get help and information on the website encouraging them to speak out. I have experimented with the expressive type as it is striking and looks aesthetic. We showed the two designs to David and he recommended that we try to merge the two designs to create a stronger piece of printed ephemera.

poster variations ephemera.jpg

Final Ephemera

As a group we began to experiment by combining idea’s developing on previous ephemera designs. Keeping to the colour scheme of Barnardo’s brand style reinforced the element that we have created a campaign for Barnardo’s charity. We decided that Alfie’s design was too explicit and had too much information on it which could be condensed in contrast to my sticker designs which did not have enough context on it.

 

Linking to the printed ephemera posters – Lily started to design some digital ephemera. This is connected to the posters by QR code included. I think that Lily’s website page shows how our campaign would look on the Barnardo’s existing website. I really like they way that she has done this as our campaign fits in really well with the Barnardo’s brand style and looks very professional.

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Developing Animation

By looking at our previous animation that I created from each group members individual animations, once most of it was put together it was very clear that it didn’t flow well as one piece and was too long. The previous animation Design as Activism – Izzy Animation with Sound  was not completed and too long as I hadn’t included Sherlocks animation Design As Activism – Sherlock Teddy Illustration and already over 60 seconds. Therefore I knew that I had to try and cut it down to get it as close to 60 seconds as I could. Also when watching it the transitions between the facts compared to the rest of the animation did not flow well together. This is because of the change in type and the black background, it split the animation up too much. Sherlocks teddy illustration at the beginning of the video also felt too different to the rest of the animation. As a group we had to think of a way that we could tie the teddy illustration in with the rest of the animation whilst trying to keep consistency throughout. Because of the voice over creating a narrative as a group we felt that the facts were not needed.

Within the final animation that I put together Design As Activsm Final Animation; myself and Lily used Sherlock’s illustration of the teddy and edited it to visualise the facts rather than having the facts written on screen. We have also put them on a white background rather than black so the animation isn’t as divided. I think that by using the teddy to visualise these facts attracts our target audience more, as children engage more with sound and image rather than 60 seconds of constant type. By having the teddy reoccurring throughout the animation reinforces the visual metaphor and creates links with the opening illustration.

By realising that the audio narrative of the facts along side the visual metaphor works better than before it made us begin to think about the language that we were using throughout. By looking at the expressive type that we had included from quotes taken from the real life stories on the npcc website, some were in different tenses. The quote ‘What child doesn’t want their parents to love them?’ attracts a different audience than the quotes describing emotions from the victims; such as ‘When you’re being abused it’s like you’re in a bubble’, I’m too embarrassed’ and ‘It made me feel really dirty’. Therefore we changed the first quote to ‘Don’t we all want our parents to love us?’, this creates a continuity of a child motion in the expressive type. To create a clear contrast between the facts and the victims emotions from abuse me and Lily decided that it would be good to use two different voice overs. We used my voice as the narrative reading out the facts, and used another student in a different group Dee’s daughter as the voice over for the expressive type. I think this is very successful and has developed our animation a lot. It shows a clear contrast in the narrative and communicates the message of how wrong child abuse is and encourages victims to speak out.

The way that we have shown a change in narrative, separating the problem to the solution is done by the change in audio music and visual contrast of colour. I think that this really reinforces the way that we are encouraging children to ‘Speak Out’ and also by providing a charity and a phone number to call creates a solution for the problem. By using the line ‘you are not alone’ would hopefully make victims feel less embarrassed about what is happening to and realising that it is wrong. This also provides an encouragement to speak out and a charity to turn to. The animation is now 65 seconds, I have made it slighting shorter by cutting our sections and speeding parts up, although I do not think I can cut anymore out without loosing any of the narrative, hopefully being 5 seconds over the requested time limit will be ok.

Animation Progress

From the feedback we got from the presentation we decided to keep Lily’s bubble scene Design as Activism – Lily Bubble the same as before, as we felt this was visually very strong. I then edited my animation’s to have the same font as Lily’s to create consistency through the animation; Design as Activism – Izzy Writing to HeartDesign as Activism – Izzy EmbarrassedDesign as Activism – Izzy Embarrassed. I think that by keeping the same font it definitely ties together the expressive typography scenes, even though they all have different styles, transitions and colours.

When Lily and I were happy with the expressive type already designed we decided to create a scene together Design as Activism – Izzy & Lily Dirty. We used the same transition to begin the frame as I did with the end of the ’embarrassed’ frame. This made the two animations move smoothly on from one another. I really like this section of the animation and the way that the word ‘dirty’ melts, as it expresses the word well.

Lily & I began to work on two scene’s that would be put together Design as Activism – Lily Alone & Design as Activism – Izzy Speak Out. Even though we created these individually, we worked together on them sharing idea’s and helping one and other with the after effects transitions. The animation is a campaign to help victims of child abuse come forward to Barnardo’s for help. We both decided that it would be a good idea to have the background fade into the same colour green that Barnardo’s use in their branding. This suggests a turning point in the narrative as this is the solution to the problem and how Barnardo’s can help.

We kept Sherlocks Design as Activism – Sherlock Eyes scene the same as we thought that the illustrative style and type worked really well together. He is also still working on the teddy scenes to begin the animation, I suggested to try the teddy in a brown colour rather than blue so it is more gender neutral to appeal to a wider audience. His development of the teddy scene is looking really good on what I have seen so far.

Alfie sent through the facts that he has been working Design as Activism – Alfie 90% FactsDesign as Activism – Alfie 1 in 3 FactsDesign as Activism – Alfie 8 Children. He changed the font which I much prefer as the sans serif font is not as condensed as the previous font he used so it’s easier to read which is essential as the type is not on the screen for long. He also changed the transitions so the text came in together rather than from different sides and meets in the middle which look more visually aesthetic. Although when I was putting the animation together the facts were very difficult to read as they came in left to right so I edited them to come in right from left to make the animation flow better and easier to read.

I offered to put the existing animations that we already have together so we can see how long the animation is so far. The first animation that I created Design as Activism – Izzy Individual Animations had the original individual scenes in and was working on the transitions. Although the animation didn’t flow as well as I wanted it to. Therefore I began to edit the scenes slightly and add sound to make the animation come together. The sounds that I have included was downloaded from freeSFX and SoundBible, I think that the added sound effects bring the piece together as one and engages the audience. I have included a voice over of myself reading the text, this is because it is targeted at children so with a voice over it makes it easier to communicate with them as they may not read as fast as the text on the screen. I am happy with the animation that we have created so far Design as Activism – Izzy Animation with Sound as I think that narrative is very powerful. Although I am slightly worried as we have not yet included the beginning and the end of the animation and it is already over 60 seconds. We will add the beginning and end to see the over all time of the animation so we can decide whether any more needs to be edited out or find out whether we can make our animation slightly longer than the required time in the brief.

Design As Activism Presentation

Lily put together the presentation with a small amount of research that we gathered and a few of the animations that we had created so far. The presentation was interesting to see what everyone else was doing and also the stages which we were all at. I am very happy with the stage that my group is at as we were one of the groups with the most animation created.

Sherlock’s Animations

Sherlock decided that he wanted to work on the imagery rather than the typography. Therefore myself, Lily and Sherlock all agreed that Sherlock would be best doing all of the imagery throughout so there is a consistency in style. We had some really positive feedback about Sherlocks illustration, we showed both the teddy animation to show the visual metaphor as well as the animation of just the eyes. We did this because we have been having difficulties deciding whether to stick with the teddy as a visual metaphor as that would target more of a younger target audience which wouldn’t work very well with the type. Or just do the eyes sos their it is not as explicit and would appeal to an older audience. Although we had good feedback on the teddy as they liked the visual metaphor. The group also all agreed that they did not think that the teddy would limit up on our target audience as it suggests the child abuse rather than just targeting very young children. Therefore Sherlock is going to carry on experimenting with the teddy. Sherlock also designed the animation with the eyes to carry on the consistency with the style. These will also have text within the eyes which I think will work really well.

Design as Activism – Teddy

Design as Activism – Bed

Design as Activism – Eyes

Lily’s Animation

I really like Lily’s animation I think that it really visualises how when you’re being abused it feels like your in a bubble. This is a quote that we have found from a real life story on their experience of being sexually abused. The colour and font works well with visualising a bubble and I like the way that it pops, I think that this will be even strong when the sound effect of a bubble popping is added.

Design as Activism – Bubble

My Animations

I had some really positive feedback on my animations so far which I am happy with. Although due to the number of different types within our animation it was lacking on consistency. Therefore I am going to change all of my animations so the font is the same as Lily’s font in the bubble animation which is the font ‘bubblegum’. I am really enjoying using aftereffects. I am looking forward to experimenting further with my existing and new animations and adding sound effects to make the animation more interesting.

Design as Activism – Love heart

Design as Activism – Embarrassed

Design as Activism – Crime

Alfie’s Animations

Alfie has started to work on the facts in the animation. We all decided that the text should be a white font on a black background and I think that this works well. Although the transition is slightly too slow so I think that he is going to speed it up a bit and will all pan in left to right rather than opposite ways as we think that this will look more visually aesthetic. Also so the font is more consistent with the expressive type Alfie is going to try using the font ‘Objektiv’ which is a sans serif font. From further feedback we have had, the ‘speak out’ animation is very different to the rest of the animation because of the colour scheme and style. Therefore we might experiment with a more consistent style.

Design as Activism – fact

Design as Activism – speak out