For the design activism project our group has decided that our subject matter is Child Abuse. One of the biggest charities that try to stop and create awareness from Child Abuse is the NSPCC. They cover all aspects of abuse from physical, emotional sexual and mental abuse etc. Here are some facts found on the NSPCC website.
  • 1 in 14 children have been physically abused
  • Disabled children are over 3 times more likely to be abused than non-disabled children
  • Around 1 in 5 children have been exposed to domestic abuse.
  • Children exposed to domestic violence are more likely to have behavioural and emotional problems.
  • 1 in 20 children in the UK have been sexually abused
  • 1 in 3 children sexually abused by an adult did not tell anyone
  • One in five 8 to 11 year olds and seven in ten12 to 15 year olds has a social media profile.
  • Around 1 in 7 young peoplehave taken a semi-naked/naked picture of themselves. Over half went on to share the picture with someone else.
nspcc examples.jpg
Examples of campaigns created by NSPCC

Child abuse is a very sensitive subject so we will have to be careful about the way that we approach the topic. Because of this for our final outcome I think we should use typography and illustrations etc as there may be some restrictions using photography of children in the project.

Speak out. Stay safe.

The speak out, stay safe campaign has been created to create awareness and knowledge about child abuse and by speaking out can help them. They’re target audience are primary school children ages 5-11 years old. The campaign is designed to be memorable to educate children. NSPCC: Preventing Child Sexual Abuse video provides information about the Speak out. Stay Safe. programme. The simplicity of the language and shorter sentences works well with the younger target audience as they can engage more with the information being given. This is something to consider when we are creating our animation and printed ephemera. If we are aiming our piece on a younger target audience, we will have to use a similar approach on a simplistic language.

speak out. stay safe..jpg

Be Share Aware.

Lucy and the Boy: Be Share Aware – NSPCC

I saw your willy – NSPCC

The two videos above are from the Be Share Aware. campaign which the NSPCC has set up with 02. Similar to the Speak Out. Stay Safe. campaign it has a cartoon style which reinforces  the safety of children that the NSPCC is trying to protect. By this also is informative to parents. Social media so popular and so many young people now have it whether it is Instagram to Facebook. It is not about keeping children away from the internet t is about informing parents to be aware of what their children are sharing online, to help educate and protect them from potential dangers of the internet.


Under Pants Rule

NSPCC’s Underwear Rule campaign film

Talk PANTS with Pantosaurus and his PANTS song #TalkPANTS

Pants is another campaign set up by NSPCC highlighting the importance of educating children. They have used the word pants as an acronym to make the phrases describe the underpants rule to be rememberable to children. The pants song also makes it rememberable for children as it is catchy and a light hearted song. I think that this works well as it engages young children.

P – Privates are parts

A – Always remember your body belongs to you

N – No means no

T – Talk about secrets that upset you

S – Speak up, someone can help

NSPCC Underwear Rule – keeping deaf children safe from abuse

The underwear rule targeted at deaf children is contrasting to the cartoon style that the NSPCC has used for the rest of the campaign although this video conveys a very powerful message. An NSPCC statistic shows that Disabled children are over 3 times more likely to be abused than non-disabled children. I think that this statistic is shown clearly in the video, although it shows that with education parents can help protect their children with the Under Pants Rule.

nspcc pants.jpg

Within each of these campaigns that the NSPCC has set up I like the way that they communicate to both children and parents. The simplicity and child like style attracts children, where as the educational factor attracts not only children but parents. This shows parents the importance of educating children of the dangers that they are exposed to and how they can help raising awareness.


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