So far I have began to do a small amount of research looking at some existing NSPCC campaigns and a banned Barnardo’s ad campaign. From looking at these contrasting campaigns I think that it is very important to communicate a clear and thought provoking message, whilst being sensitive to the subject matter. Due to this I think that it would be more appropriate to use a more illustrative style using a combination of typography and moving image, rather than any photography of children. I think that if we included facts and statistics within the animation it could be a very powerful method as it includes a sense of realism. I will take these ideas to the tutorial tomorrow to share the research and thoughts with my group to compare and bring together our ideas.