Today we got put into groups and given two random words then had to find any similarities or links between the two words. The words we got given were ‘cat’ and ‘potato’! We thought of the most obvious links between them and also the links between them that you would not necessarily relate with the two objects. I really enjoyed this exercise as it was fun but also being introduced to forced analogue which can show how you can get inspiration from two completely different objects to find new and innovative ideas. This is important in design as the idea is crucial because if you just use the internet for inspiration all the time your work will not be any different to other work out there. Forced analogue is a good and quick way to think outside the box.