Beginning to think about my printed ephemera I started to experiment with poster designs. I have included the chalk textured effect which I have previously used within the marque as I think it creates a strong colour system and suggests a cave style. From my feedback at the presentation last week I got told that I wasn’t yet experimenting with type as much as I should be and I was focuses mainly on visuals. Because of this I have tried using the word excavate to create depth of field in the piece. It is not very explicit what it says because of the scale and positioning of the text which I like. Whilst I prefer the marque with the chalk texture within it, I do not think it that it is striking enough so I started to use the flattened black or white marque. I think that these visually work better with the rest of the pieces as they stand out well. I have started to use the typeface Myriad Pro as when I was previously used it along the marque I preferred the humanist style. Although through experimenting with the ephemera I think that Futura works better as the geometric style looks more modern which I like.
I have included the Natural History Museum logo as the exhibition will be held there so create more context for the poster on where the exhibition will be held. Looking at the Natural History Museum for inspiration the rectangle in the centre of the piece has been influenced from their ephemera. I think visually it draws the audiences eye to the centre of the piece. Because my idea is not very straight forward I think that having a small piece of text within the poster will help to create context to the piece. I think I need to work on the choice of language more but think this is an important element to the poster.
Through my experiments I felt that the first two lines of posters all provide strong historical influences although I think that they all look very similar. So I started to try and create a more modern approach by not having the chalk texture background as the whole poster. I think that I need to show these posters to people to receive some feedback whether they prefer a more historical or modernist approach. Personally I prefer the bottom line as I think the modernist style is more striking and visually aesthetic. I need to focus on the layout as I have been think more of what style I want to use. Once I have had some feedback I will develop some posters further.